Project Spotlight

Creative leadership across brand launches, editorial platforms, and multi-channel campaigns. These projects reflect my approach to building emotionally resonant work that moves between strategy and style — and speaks to real people.

Adobe – Photoshop Creator Series

I led narrative and visual development for the Photoshop Creator Series — spotlighting independent makers like Yucca Fins to connect Adobe with grassroots creativity. The campaign included discoverable web content, motion design, and an editorial-style layout that lived inside the product experience.

Emirates – Open Skies

For Emirates, I developed a long-running creative platform for Open Skies — the airline’s in-flight magazine and brand storytelling engine. I reimagined the visual identity and editorial structure, turning a traditional publication into an award-winning customer touchpoint.

Anine Bing – Savage Rose Fragrance Launch

Directed concept, casting, and rollout for Anine Bing’s first fragrance launch. From moodboard to store visuals, the campaign translated a fashion brand into the beauty space — doubling revenue and strengthening the brand’s emotional reach.

YogaLife – Brand Creation & Launch

Built YogaLife from the ground up as the first holistic lifestyle magazine in the Middle East. I led creative direction for the full launch campaign, shaping the visual identity, editorial framework, and multi-country rollout.

Clorox - Natural Vitality Visual Identity

Led the redesign of Natural Vitality’s visual identity for Clorox. The campaign included an updated brand system for wellness-driven CPG — combining clarity, shelf impact, and ingredient transparency across packaging and digital.