Hi, I’m Tia — a creative director, art director, and brand storyteller based in Los Angeles.
With 20 years in creative direction, I believe the best work comes from staying close to the process.
My background spans fashion, tech, and editorial, but the common thread is always storytelling. I’ve led campaigns for Adobe, launched product lines for Anine Bing, and built advocacy platforms for Beautycounter. I’ve also helped brands like FIGS, Emirates, and BBC Worldwide evolve through strategic design and creative clarity.
While I’ve built and led teams of 20+, I stay hands-on — concepting, art directing, and designing brand systems. I care as much about the structure of a deck as I do the nuance of a typeface. I believe the strongest creative leaders are the ones who stay inside the work — listening, shaping, and refining.
Lately, my focus has been helping emerging brands express who they are — through brand identity, campaign development, and cross-platform storytelling. That includes wellness startups, fashion labels, public-facing health orgs, and Fortune 100 tech companies finding a more human voice.
Select clients include Adobe, Microsoft, Anine Bing, Beautycounter, Emirates, BBC Worldwide, Burberry, and FIGS.
