Art Direction Spotlight

From fashion campaigns to editorial design, these projects reflect my hands-on approach to visual storytelling — casting, styling, layout, and execution that bring a brand’s tone and emotion to life.

Beautycounter

I led art direction for Beautycounter’s beauty campaigns, overseeing photography, casting, and styling for product and model shoots. The work emphasized clean light, honest skin, and natural energy — translating the brand’s mission into a modern, editorial visual language.

Robb Report

As art director for Robb Report’s visual content, I shaped editorial layouts and photography direction for luxury features. The work demanded precision — balancing bold storytelling with high-end restraint across both print and digital formats.

La Femme Magazine

Directed art and fashion editorial for La Femme, a bilingual print magazine rooted in glamour and cultural commentary. My work spanned cover design, shoot direction, and type systems that merged boldness with polish.

Dubai Mall

Worked on visual storytelling for Dubai Mall’s lifestyle content, including editorial features and photographic direction across seasonal campaigns. The imagery was designed to highlight both retail luxury and real-life movement.

Anine Bing

Led art direction for Anine Bing’s Savage Rose fragrance campaign — from model casting to product styling and photography. The result was a cohesive, elevated brand experience across digital, in-store, and PR touchpoints.

Figs

Directed lifestyle-driven art direction for FIGS, blending authenticity with aspiration in healthcare apparel. My role included photography oversight, casting, and creative styling across lookbooks and brand campaigns.