Brand Design Spotlight

Identity systems, packaging, and editorial design that give brands visual structure — and personality. These projects reflect how design choices shape perception, emotion, and connection.

Open Skies — Emirates Airline

I led the complete visual redesign of Emirates’ in-flight magazine and entertainment system, Open Skies — creating a new identity system across covers, layouts, and typographic voice. The relaunch earned international recognition, including awards from Coverjunkie and CNN Travel.

Natural Vitality — Visual Identity Redesign

Worked with Clorox to reimagine the Natural Vitality brand for a younger, wellness-focused audience. I developed a refreshed visual system, including packaging design, ingredient-forward storytelling, and a palette built for shelf presence.

YogaLife — Brand Creation and Launch

Created the full brand identity for YogaLife — the first holistic lifestyle magazine in the Middle East. The work included naming input, logo design, layout systems, and regional adaptation for a multi-country rollout.

People Places and Things — Knock Knock

As part of a broader rebrand for Knock Knock, I developed the Spring 2019 collection for People Places and Things — a gift line rooted in wit, illustration, and modern retail design. My role spanned product concepting, packaging, and editorial-style layout.