An Adobe Photoshop Creator Series campaign for Adobe Creative Cloud's Discover platform highlights Yucca Fins, a small business whose owner Sean Starky demonstrates how Photoshop helps drive his company's growth. This community case study is part of Adobe's broader branding initiatives to captivate local communities and show Photoshop’s ease of use. The Creator Series campaign includes a hero video, landing page, social and display ads, emails and three product tutorial web pages with separate videos to channel and inspire the Creative Cloud community.
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This landing page highlights how users can use Photoshop to make a graphic t-shirt and is featured on the Discover CC under the How-to Design pages. Here’s a breakdown:
Marquee: A text-only treatment helps showcase the direct product link to “open in app” and navigation journey.
Video: A campaign video highlighting this tutorial offers a story behind the product tutorial.
Riverflow: A step-by-step process to create a graphic t-shirt.
Main Campaign: A bio and CTA leading users back to the main campaign holds the content together.
Product Tutorials: Links to the other two tutorials in this campaign make it easy to navigate around the campaign.
Resource: Adobe’s CTA section with links to other similar products.
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This landing page guides users into making an event poster with Photoshop. It is featured on the Discover CC under the How-to Design pages. Here’s a breakdown:
Marquee: A text-only treatment helps showcase the direct product link to “open in app” and navigation journey.
Video: A campaign video highlighting this tutorial’s iconic imagery catches user attention.
Riverflow: A step-by-step process to create an event poster with simplified product UI.
Main Campaign: A bio and CTA leading users back to the main campaign holds the content together.
Product Tutorials: Links to the other two tutorials in this campaign make it easy to navigate around the campaign.
Resource: Adobe’s CTA section with links to other similar products.
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This landing page is the tutorial for enhancing social media content with Photoshop. It is featured on the Discover CC under the How-to Design pages. Here’s a breakdown:
Marquee: A text-only treatment helps showcase the direct product link to “open in app” and navigation journey.
Video: A campaign video demonstrates that Photoshop is accessible and easy to use.
Riverflow: A user-friendly step-by-step tutorial of how to enhance product photography in Photoshop.
Main Campaign: A bio and CTA leading users back to the main campaign holds the content together.
Product Tutorials: Links to the other two tutorials in this campaign make it easy to navigate around the campaign.
Resource: Adobe’s CTA section with links to other similar products.
