Campaign Spotlight

Creative direction across product launches, advocacy platforms, and editorial ecosystems. These projects reflect full-spectrum campaigns — from concept and messaging to rollout and visual storytelling.

Adobe — Photoshop Creator Series

Adobe’s Creator Series was built to connect Photoshop with the people who use it most — not influencers, but real makers. I led narrative strategy and visual development, including motion assets and web storytelling for artisan brands like Yucca Fins. The campaign lived both online and inside the product experience.

Anine Bing — Savage Rose Fragrance Launch

I led creative direction for Anine Bing’s first fragrance launch — shaping the campaign from concept to store installation. The work included product and model photography, packaging, e-comm rollout, and press materials. The campaign doubled revenue and helped define the brand’s expansion into beauty.

Adobe — Acrobat AI Assistant Launch

I led the global creative rollout for Adobe’s new Acrobat AI Assistant — a product campaign designed to make emerging tech accessible, useful, and human. From launch site design to UI-integrated messaging and tutorial content, the work delivered a cohesive campaign experience across surfaces. The result: a 35% lift in Monthly Active Users.

Knock Knock - Optimism Overload

I concepted and executed a series of quick-turn product launches, content drops, and visual blitzes for Knock Knock — all centered around humor, affirmation, and small-scale optimism during a turbulent time. I developed art direction, copy, and layout for card decks, journals, and digital campaigns that were equal parts honest and uplifting. The work was fast, flexible, and deeply in tune with what people needed to hear.