Earth Day CSR Promotion Campaign

To support Munchkin’s Spring 2025 Sale, I was brought in to bridge the short-term promotion with a larger, values-driven initiative. Timed around Earth Day, the five-day sale became an opportunity to spotlight the brand’s long-term commitment to environmental sustainability and social responsibility. I collaborated with the team to align the campaign with Munchkin’s ongoing green marketing and CSR efforts, crafting a cohesive story through a homepage takeover and a targeted email series that reinforced the brand’s mission and values.