On the Adobe Acrobat team I directed all web content for adobe.com on the creative and document clouds helping to migrate and standardize frameworks during a transformative time for Adobe while they developed and championed their AI initiatives and underwent a complete brand redesign.

The introduction of interactive marquees (see below) was a project I led that tested over two different periods to increase engagement, and rolled out from test to live pages globally.

adobe.com

redesign of 5 core pages

2023 tax campaign

with phil pallen

The tax season campaign that ran from January 18 to February 18, 2024 implemented a new ambassador-led content strategy featuring brand strategist Phil Pallen and was a top performing promotion (within UK and US) that led with 1.6M impressions. Phil provided tutorial videos highlighting the scan, organize and share product features and a landing page, emails and digital ads highlighted the campaign.